If you’re familiar with bookmakers and the betting world you’ll probably know what the sportsbook is. In a typical sportsbook, you can only wager “for” an outcome. Exchange betting sites differ significantly from a standard online betting site. An exchange is a special venue where you can wager in favour of or against particular outcomes. Of course, this gives you more betting options than a typical sportsbook which is why so many people like to use them.
RANK | betting site | Rating | Max Bonus | Key Features | Welcome Bonus | Play or Sign Up | |
---|---|---|---|---|---|---|---|
1 | Parimatch | Expert Review |
Max Bonus
£30 |
Key Features
|
Bet £10 Get £30 in Free Bets |
Sign up Review |
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. Selected payment methods only. T&cs apply. gambleaware.org | Please gamble responsibly | T&C apply |
2 | Kwiff | Expert Review |
Max Bonus
£30 |
Key Features
|
Bet £10 Get £30 Bet |
Sign up Review |
New customers & 18+ only. Min. deposit of £10. Qualifying real money bet £10. Awarded as a £30 Surprise Bet. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. begambleaware.org. | T&C apply |
3 | StarSports | Expert Review |
Max Bonus
£25 |
Key Features
|
50% Back as Free Bet up to £25 |
Sign up Review |
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | BeGambleAware.org | T&C apply |
4 | talkSPORT BET | Expert Review |
Max Bonus
£30 |
Key Features
|
Bet £10 Get £30 in Football Free Bets |
Sign up Review |
18+ New customers only. Opt in & bet £10+ via mobile on any football market at 2.00+ odds within 7 days. No Cash out. Get 6x £5 Free Bets on selected markets. Free bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly | T&C apply |
5 | BetGoodwin | Expert Review |
Max Bonus
£100 |
Key Features
|
Get £100 Free Bet Refunds |
Sign up Review |
New Accounts Only. Min of 3 bets of £10 at odds of evens (2.0+), Valid for 7 days. UK only. Full T&C's apply. | T&C apply |
6 | Vegasland Sports | Expert Review |
Max Bonus
£40 |
Key Features
|
Bet £10 Get £10 |
Sign up Review |
New customers only. Max Bet token amount £10. Min Deposit and wagering on sport to activate the Bet token is £10 at min odds of 2.00 (1/1). Full terms apply. 18+ begambleaware. | T&C apply |
7 | Betzone | Expert Review |
Max Bonus
£10 |
Key Features
|
Bet £30 Get £10 |
Sign up Review |
18+ New UK customers only. Promo code: BONUS10. Min deposit & single bet £30. Evens (2.0) or above. Bet must be placed same day as deposit. £5 Free bet added after qualifying bet settlement, £5 in Free Spins within 48 hrs. Full T&Cs apply. | T&C apply |
8 | HollywoodBets | Expert Review |
Max Bonus
£10 |
Key Features
|
Get £10 Weekly Free Bets |
Sign up Review |
Punters can receive up to £10 in free bets per week with the loyalty bonus. Place 5 x £5+ bets for a £5 Free bet. Place 10 x £5+ bets and receive a further £5 free bet. | T&C apply |
9 | The Pools | Expert Review |
Max Bonus
£0 |
Key Features
|
Great Selection of UK Racing |
Sign up Review |
18+, UK only. Full T&C's apply. | T&C apply |
10 | Lottoland Sports | Expert Review |
Max Bonus
£5 |
Key Features
|
£5 Stake as Free Bet |
Sign up Review |
If your first bet doesn’t win, you’ll get your stake back (up to £5) as a Free Bet within 72 hours! | 18+ | T&C's apply | T&C apply |
11 | Pub Sports | Expert Review |
Max Bonus
£100 |
Key Features
|
100% up to £100 |
Sign up Review |
Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | | T&C apply |
12 | Hyper Sports | Expert Review |
Max Bonus
£100 |
Key Features
|
£100 Bonus for Casino |
Sign up Review |
New players only 18+, www.begambleaware.org Terms apply, please gamble responsibly #Ad New players only, min deposit £10, wagering 45x, max bet £5 with bonus funds, 100% up to £100 bonus on 1st deposit. No max cash out on deposit offers. Skrill or Neteller excluded. | T&C apply |
13 | TonyBet | Expert Review |
Max Bonus
£50 |
Key Features
|
Get a £50 Welcome Bonus |
Sign up Review |
Sportsbook and New customers only. Min deposit £10. Wager 10 times at odds of 1.65 (3/5)or bigger. Expires after 5 days (no Skrill, Neteller & Paysafe). T&Cs apply | T&C apply |
14 | Gentleman Jim | Expert Review |
Max Bonus
£0 |
Key Features
|
Get excellent odds on horse racing |
Sign up Review |
T&Cs apply. BeGambleAware.org. 18+ | T&C apply |
15 | All British Casino Sports | Expert Review |
Max Bonus
£0 |
Key Features
|
10% Cashback |
Sign up Review |
New players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply | T&C apply |
16 | Highbet | Expert Review |
Max Bonus
£10 |
Key Features
|
Bet £15 Get £10 Free Bet |
Sign up Review |
New customers only. Max one £10 free bet. Qualifying bets must be placed at min odds of 1/1 (2.00). Paid as a bonus token with min 4/5 (1.80) odds req. | T&C apply |
How we rank the best Exchange Betting Sites
Aspect | Description |
Liquidity | This is an absolutely crucial aspect that every prospective betting exchange bettor simply must consider before they consider anything else. A betting exchange’s liquidity is the amount of money that is available in (i.e. has been invested by other bettors into) the exchange. Partially matched or unmatched bets are the ever-present spectre looming over all betting exchange bettors, and the main cause of them is poor liquidity. Poor liquidity can have a number of causes, such as low popularity of the particular event or market, low popularity of the exchange itself, or the prematurity of your investment (an event that is due to take place one year from now is unlikely to have attracted much attention yet). No matter the cause, poor liquidity will destroy your prospects of effectively utilising a betting exchange, regardless of any other positive factors. For this reason, this aspect is an incredibly heavily-weighted one for us when we are evaluating betting exchange sites. |
Commission | One of the key advantages of betting exchanges over traditional bookkeepers is the greatly preferable odds that are always available. Traditional bookkeepers make their money by building profit margins into the odds that they offer, so that regardless of the outcome of any event, they will still profit overall. Because betting exchanges do not utilise a centralised bookkeeping institution, this in-built profit margin is not a factor. “Bookkeepers” (the bettors who make the lay bet on one side of any wager) instead stand to make their money from winning the wager. The website that hosts a betting exchange still needs to profit in some way, and they do this with what they call their commission: whoever wins a wager will have anywhere between 2% and 5% of their winnings deducted by the betting exchange. What we look for when evaluating a betting exchange is how large this commission is. As we have described, an attractive commission would be one that is around the 2% mark. However, some betting exchanges will, in some cases, offer a 0% commission, meaning that you stand to keep 100% of any money that you make. Obviously, the more frequently that a betting exchange offers a 0% commission, the higher it will score in this aspect. |
Diversity of Markets | This is the final aspect which is crucial to our evaluation of betting exchange sites, and the only aspect which is not completely unique to betting exchanges. Betting exchanges are famous for generally having an extreme diversity of markets compared with traditional bookmakers, because the markets are in theory only limited to what wagers bettors wish to put money behind. That being said, a market cannot exist if there is not enough interest and investment in it for there to be sufficient liquidity behind the market. Some betting exchanges do also seem to limit their range of markets much more than others do. The way bettors can make money on betting exchanges is by finding and taking advantage of good odds. The more markets on offer, the more likely a bettor is to be able to discover and capitalise on good odds. A betting exchange with limited markets will probably only offer the largest events, and such events will always receive so much attention that discovering potential value in them will be effectively impossible. |
Best betting exchanges in the UK
Matchbook
Matchbook is one of the most well known betting exchanges in the UK and they have a lucrative offer of 0% commission for the first 30 days of a user being a new member and they have probably one of the easiest websites to use. As well as having the low commission to start with they also offer a free bet welcome offer which definitely tops the industry at present. They are a strong contender based on reputation alone and should definitely be considered when looking for betting exchange sites to start using.
Pros of using Matchbook:
- They offer 0% on everything for the first month after signing up
- They have a strong reputation within the industry
- Known for having fantastic customer service agents
Cons of using Matchbook:
- They have a high minimum cashout amount at £500
- Their customer support is not available 24-7 unfortunately
- They have a relatively small collection of sports markets available
Smarkets
Smarkets has been one of the best known betting exchanges sites in the Uk and for good reason. Not only do they have a modern website for their users to navigate but they also have a straightforward betting mobile app. The site can seem a little cluttered by the charts on various options but that is such a minor detail most punters can simply overlook it. They have one of the widest ranges of betting markets and sports available so if you are hoping to place bets on slightly more unique or less desired sports, then Smarkets might be the best betting exchange choice for you out of sites available.
Pros of using Smarkets:
- Great mobile app for punters to use
- Wide range of betting markets available to choose from
- Cover even some of the less popular sports and events
- The website is available in multiple different languages
Cons of using Smarkets:
- Cluttered website interface can make it seem complicated to use
- Not really known for having many deposit or welcome bonuses
Betdaq
Betdaq is a little less known than its competitors which is why it can sometimes be overlooked when comparing betting exchanges sites in the UK. But that’s not to say you shouldn’t look into them. They have a great app for both Iphone and Android users as well as some of the most competitive odds across the industry. Now, although they might have slightly less sports and games available for punters to choose from, when you do find that perfect sport to make wagers on, you’ll be confident you can take advantage of their low commission amount – which actually benefits you more!
Pros of using Betdaq:
- Some of the most competitive odds in the industry
- Have a great low commission amount for their punters
- They payout immediately when requested
- Have an easy to use app for both Apple and Android
Cons of using Betdaq:
- Less sports available for punters to bet on
- They’re not as well known as some of the others yet
- They have a small collection of games available for in-play betting
Ladbrokes did have a great exchange platform but it is unfortunately not available at present.It was a fan favourite so there is hope it returns eventually. The same goes for the Unikrn exchange who are currently renovating their entire website and will be back before the end of 2022!
To put it simply, a betting exchange site is a marketplace where gamblers can trade wagers on the results of certain events as you’d expect. It is distinct in that it enables gamblers to wager against one another as opposed to a bookmaker. In a way, you could say that the bettors actually become the bookmakers in a betting exchange scenario by setting their own odds on an outcome, while the punter also backs the odds set by other users of the exchange betting site. It sounds more complicated than it is.
The history of betting exchange stores and sites
The new exchanges and the old, established, high street bookies engaged in some competition in the early days. Fixed-odds (or regular) bookies were afraid of the exchanges when they first started appearing and started to attack them, lobbying MPs and alleging match-fixing on exchanges. However, bookmakers soon understood that these few exchanges were in fact helpful, particularly for determining their own odds. This means that what started as an aggressive competition soon became two opposing teams in sync and harmony with each other.
Understanding the difference between back and lay bets on exchanges
Back betting refers to betting on an event to occur, such as a horse, team, or player to win. This is a typical bet on a betting site. On the other hand, lay betting refers to a wager on something not taking place. If you wager on a football team to lose, for instance, or if the game ends in a draw, your bet will be settled as a winner, making two outcomes work in your favour.
Back bet | Lay bet |
A typical bet made at a bookmakers | An optional bet allowed on betting exchanges |
Betting “FOR” an outcome happening | Betting “AGAINST” an outcome happening |
How does commission on betting exchange sites work?
The primary revenue stream for betting exchanges comes from a tiny winners commission. The precise figure varies across exchanges, although it often ranges from 2% to 5%.
If you want to know how much commission you will be expected to pay there is a relatively simple formula. It is calculated as follows:
Net Winnings x Market Base Rate x (100%-Discount Rate) = Commission.
A more simple way to explain it is like this:
((stake x odds) – stake) x commission rate = commission amount
Let’s say you want to bet on a football outcome. You have £150 to spend.
Italy at odds of 2.3 vs Hungary at odds of 5.4
Let’s say you made a stake of £150 on Italy to win the football match on an exchange platform that charges just 2%. The calculation itself would start to look a bit like this:
((£150 x 2.3 ) – 150) x 2% = commission amount
This commission amount will then be deducted from your overall winnings to understand what your profit is.
Does the commission value make a big difference?
Not all betting exchanges charge the same commission, so understanding how a betting exchange’s commission rate affects your profit is vital. By doing this, you’ll be able to compare prices and boost your chances of making a profit. Keep in mind that the odds with the best value always benefit you in the long run.
Let’s use the above scenario with two different commission rates. The example used 2% as the basic commission value. Let’s see what happens when you use a platform for the same bet that charges 5% instead.
The start of the equation is the same, until you get outside of the brackets and see the commission percentage.
((£150 x 2.3) – 150) x 2% = 3.9 (£3.90)
Becomes:
((£150 x 2.3) – 150) x 5% = 9.75 (£9.75)
As you can see, the difference between commission rates on just one bet is the difference between £3.90 and nearly £10. When your profit is expected to be high you won’t really notice the commission coming off of your profit. However, when your profit is only a small value you can definitely notice it a little bit more. If you’re able to go with the low commission betting exchange sites you’ll be able to save yourself a hefty amount of money over your betting career.