Best 14 Odds Guaranteed Bookmakers in the UK for 2025

We’ve compared the best bookmakers in the UK providing Best Odds Guaranteed (BOG) offers to customers and ranked them based on the number of BOG offers, their signup bonuses, ease of betting and how trusted they are.

  • UK licensed UK licensed
  • Secure and trusted
  • Fast withdrawals
  • Mobile friendly

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Reviews of the Best Best Odds Guaranteed Bookmakers:

bet365

Pros

  • There are a tonne of betting markets available for participants
  • They have a great reputation in the gambling sector
  • They’re widely recognised all over the world rather than just in one place

Cons

  • Sadly, they do restrict accounts for individuals that win excessively
  • They are subject to certain extremely tight national and regional limitations

Due to the many promotions and offers it provides for the sport, Bet 365 is a significant bookmaker on our list of best odds guaranteed bookmakers. They offer a wide range of sports and events as part of their inventory and they provide lots of markets within each sport too. Due to their excellent reputation, they are highly recognised across the world, however if you reside in an unauthorised zone, they do have some tight geographic limits. Additionally, you run the danger of having your account closed if you win too frequently.

BetVictor

Pros

  • Compared to their rivals, they have exceptionally good odds values
  • They have a great customer support team that is available 24/7
  • They also have a cutting-edge mobile app that their customers may use

Cons

  • Accounts that are rarely used are closed
  • There are limitations on who is eligible to spend their welcome bonus
  • They take a while to respond to emails, which is aggravating

Bet Victor is another strong contender on our best odds guaranteed list of bookmakers. They always have great odds on most of their sports and events so you know that even before the BOG promotion you’re getting some of the best in the market. Although they have unfortunately been known to terminate accounts that are not utilised frequently, they have other features that will help you overlook this, plus if you are using your account regularly then you won’t run into this issue. They even have geo-restrictions on which nations are not eligible to benefit from their welcome incentives. Players may even access their well-liked and cutting-edge mobile app to place their stakes on bets while out and about.

BoyleSports

Pros

  • Every day of the week, 24 hours a day, the customer service team is accessible
  • Their odds are very competitive in the betting industry
  • They provide a wide range of sports to wager on.

Cons

  • They don't offer any coverage of several well-known sports, including esports.
  • There are no football live streams available

Boyle Sports are a fantastic option on our list of best odds guaranteed bookmakers and they even offer live streaming. Luckily for racing fans the live streaming service only covers races and no other sports at this stage. If you’re looking for more niche industries, such as esports, you might have to pass these guys up for the time being. They constantly provide competitive odds for the majority of their sports, which distinguishes them as an excellent option in the market. Additionally, they offer a responsive customer care team that is available 24/7, seven days a week. If you want to gamble on traditional sports, Boyle Sports has you covered.

William Hill

Pros

  • They have a huge selection of games and events
  • They allow early cash out along with other reload promotions
  • They have a great live stream feature on their desktop site

Cons

  • Their bonus for new users is not too generous
  • They don’t offer live streaming on their phone app at all
  • The don’t have the most competitive odds

William Hill is a regular on the best odds betting list due to providing recurring promotions and offers for popular races to their repeat customers. They have a fantastic reputation within the UK & Ireland and are one of the nation’s favourite bookmakers overall. Unfortunately, they don’t have amazing odds for their sports or a generous welcome offer but they do make up for that in other ways and with special features. They always have a huge selection of betting markets and events to choose from and for those fans of racing you can certainly take advantage of their best odds guaranteed offers. Another one of their popular features is the early cash out offer which allows players to withdraw money out early before the event has finished.